The last major innovation in men's portage was the laptop backpack

Xiamen Aurobag Co.,Ltd is located in Xiamen, a trade center and shipping center of China. We are well experienced in bags products since 2002, and we only focus on bags.

The last major innovation in men's portage was the laptop backpack, over half a century ago! A surprising fact, that shocked and challenged Strap Packs Creator, J. Ashenafi, into creating the next generation of tech, tablet and travel portage, custom made for today's man.

"The innovation in mobile electronics and travel size products have clearly eclipsed any innovation in the way we carry them," says J. Ashenafi, "frankly it was sad to see so many men, myself included, forced into carrying around a purse, a two century old feminine product, simply due to the absence of any innovation or attention given to today's men, by yesterday's designers"- J. Ashenafi

It is reported that a third of Americans own a tablet computer and experts predict that these hand held devices will one day soon, replace laptop computers. With the growing trend of bigger phones, more powerful tablets, and smaller laptops, many felt it was just a matter of time until the demand spurred some rouge innovations in the tech and travel portage space.

"Frankly, I was tired of dumping my $500 tablet and $700 phone into a hand bag, along with my pocket knife, sanitizer, gum, keys, sun block...it just seemed so grossly irresponsible, but then having to dig through it all, like my mother, just to find something, it was just so un-cool. " says J. Ashenafi, "no matter how much I paid for the bag".

It's true, many of the top international designers are capitalizing from this new demand on men by quickly expanding their women's hand bag divisions, to cater to men, but doing so in un-inspired fashion. Designer houses from Coach to Burberry have in recent years expanded to men's bags, while many others are intending to follow suit. The influx and innovation of awesome mobile electronic devices, post 9/11 demands for travel sized products, and a rise in stay-home dads, have men's bag sales up 17% and climbing (according to NPD Group, which tracks retail sales).

But now it seems man bags are adding injury to insult, as the American Chiropractic Association and British Chiropractic association announced that man bags were responsible for causing serious back injuries. According to the BCA, ¡°the popularity of smart phones, tablets and laptops means the average weight of a bag is six kilograms (13lbs)". Carrying that much weight in purse around the neck or over the shoulders is like an anchor slowly dragging your spine out of alignment, eventually leading to severe pain and immobility.
Related reading:laptop backpack superhero costumes union jack bustier pain relief pack